77 Cola Medium

An intense, tingling, fruity take on the classic soft drink: zingy cola top notes first, caramel depth mid-session, and a fresh finish that keeps it lively to the end. The slight moisture in the pouch gives a quicker flavour release than drier competitors — it gets going the moment it settles under your lip — and the steady nicotine delivery holds consistent throughout. At 10.4mg per pouch this is "medium" only by 77's own 3/5 dots; most retailers class it extra strong.

Format: Slim, 10.4mg/pouch (16mg/g) — for experienced users who want bold flavour anywhere, even where smoking and vaping aren't allowed Pouches: 20 pouches per can (13g net, 0.65g/pouch) | Duration: up to 30 minutes Made by Luna Corporate in Poland — tobacco-free, smoke-free, stain-free

Why you will love it

• Cola as a complete profile — acidity, citrus brightness and caramel sweetness, not just sugar
• Moisture-boosted release means faster flavour onset than drier pouches
• Consistent pouch experience across 77's bold-flavour range

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You might also like

• 77 Cola Cherry Medium — the same cola base with a ripe cherry twist
• 77 Cola Vanilla Medium — rounder and creamier, a cola float in pouch form