VELO
About VELO
VELO is BAT's (British American Tobacco) flagship nicotine pouch brand and one of ZYN's primary competitors in Europe. Originally launched as LYFT in Scandinavia before rebranding, VELO has built a broad retail and online presence. The brand differentiates through a wide flavour portfolio that goes beyond standard mint and citrus, including seasonal and limited-edition releases. The slim, slightly moist format delivers faster initial flavour release than drier alternatives. Strengths range from 4mg to 10mg across 15+ flavour variants. VELO's packaging is design-forward, and the brand invests in lifestyle-oriented marketing. The flavour range is one of the broadest in the category.
New on VELO
FreshVELO Products
15 cans
VELO FAQ
Where can I buy VELO nicotine pouches online?
VELO nicotine pouches are available on SnusFriend for EU-wide delivery. Browse our full VELO catalogue, filter by strength or flavour, and order — most orders ship within 1-2 business days.
What flavours does VELO offer?
VELO offers one of the widest flavour ranges in the nicotine pouch market, including mint variants (Ice Cool, Polar Mint, Peppermint), fruit options (Berry Frost, Tropical Mango), and unique profiles. The full range with stock status is on our VELO brand page.
What nicotine strengths does VELO come in?
VELO is available from 4mg (Mini) to 10mg (Max). The most popular strength is 6mg, which suits most regular users. Beginners often start at 4mg.