VELO

VELO is British American Tobacco's flagship nicotine pouch brand, born from the Scandinavian tradition and now available in over 50 markets worldwide. Originally launched as LYFT and EPOK, the brand was unified under the VELO name in 2019. Manufactured in Pécs, Hungary, VELO uses proprietary nicotine salt technology to deliver a smooth, consistent experience. The range spans from gentle 0 mg options to powerful 17 mg extra-strong variants, available in both slim and mini formats. VELO is known for its crisp, clean flavours — from the signature Mighty Peppermint to vibrant berry and citrus blends. Whether you're new to pouches or switching from cigarettes, VELO offers one of the widest strength and flavour selections on the market.