77 Salted Caramel Medium

Rich, creamy, buttery caramel with a refined salty finish — the toasted quality of properly cooked sugar, not synthetic toffee. No fruit, no mint, no menthol: this is pure dessert, and the sea-salt note is what elevates it — sweet but never cloying, sophistication rather than a sugar bomb. Flavour develops in a warm arc — buttery sweetness first, the salt emerging mid-session to keep your palate interested — from a soft, moist pouch that neither drips nor stains. At 10.4mg per pouch, 77 calls it medium; most retailers call it extra strong. Both are right: dessert flavour, serious kick.

Format: Slim, 10.4mg/pouch (16mg/g) — for experienced users with a sweet tooth and no patience for weak pouches Pouches: 20 pouches per can (13g net, 0.65g/pouch) | Duration: up to 30 minutes Made by Luna Corporate in Poland — tobacco-free, smoke-free, stain-free

Why you will love it

• Feels like a dessert in every use — warm, buttery, wrapped in a clean discreet format
• The salt finish makes it more-ish in a way pure-sweet caramel pouches never manage
• One of the most distinctive profiles in 77's 15-flavour range

You might also like

• 77 Cola Vanilla Medium — the other cream-and-sweet profile in the range
• 77 Classic Tobacco M