FUMI

FUMI is a Swedish nicotine pouch brand from Helix Sweden, manufactured in Ödeshög with a focus on natural, plant-based ingredients. Launched around 2021, FUMI positions itself as the eco-conscious choice for discerning pouch users. Available in slim format from 8 mg to 11 mg, the brand emphasises a soft, comfortable fit and long-lasting flavour — claiming up to 45 minutes of taste per pouch. The range includes berry, fruit, licorice, and mint varieties, all crafted with attention to ingredient quality. FUMI appeals to users who care about what goes into their pouches as much as what comes out of the experience.