FUMI
About FUMI
Fumi is a premium Swedish nicotine pouch brand by Swedish Match, positioned as ZYN's more design-conscious counterpart. While ZYN focuses on no-frills reliability, Fumi targets users who appreciate elevated packaging, sophisticated flavour profiles, and a premium aesthetic. The pouches are slim-format with a balanced moisture level. Flagship products include Salty Blueberry (8mg), Sparkling Rosé (4mg), and Green Apple (8mg). Strengths range from 4mg to 10mg. Fumi appeals to consumers who treat nicotine pouches as a lifestyle choice and appreciate the difference between a generic mint and a carefully crafted flavour experience.
Products
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FUMI FAQ
Where can I buy Fumi nicotine pouches online?
Fumi nicotine pouches are available on SnusFriend with EU delivery. Browse our full Fumi range on the brand page.
What flavours does Fumi offer?
Fumi specialises in sophisticated flavour profiles: Salty Blueberry, Sparkling Rosé, Green Apple, Wild Raspberry, and limited editions. The brand prioritises unique flavour experiences over volume.
What nicotine strengths does Fumi come in?
Fumi ranges from 4mg to 10mg. The range is moderate — designed for flavour appreciation rather than raw nicotine intensity.