XQS

XQS (pronounced "excess") is a Swedish nicotine pouch brand that refuses to play it safe with flavour. Originally an independent startup, XQS was acquired by Scandinavian Tobacco Group, giving it access to wider distribution across Europe. Available in slim format from nicotine-free up to 11.2 mg, XQS targets flavour-forward users who want more personality in their pouch. Expect candy-inspired creations like Blueberry Mint, Cactus Sour, and Twin Apple alongside classic cool mint options. The brand has built a loyal following among younger adult consumers who value self-expression and bold taste above all else.