The SnusFriend Strength Ladder: Every Brand Ranked by Nicotine mg
Every nicotine pouch brand we stock, ranked from 3mg to 43mg per pouch. The complete strength table — bookmark it.
Quick Answer
The SnusFriend strength ladder runs from CLEW's 2.5 mg to CUBA Black's 43 mg per pouch, with half the catalogue crowded between 8 and 12 mg — the band where most experienced users settle. Tiers follow our standard bands: Normal up to 6 mg, Strong 7–12 mg, Extra Strong 13–20 mg, Ultra Strong 21–42 mg and Extreme above that.
One Table, Every Rung
What does mg/g mean on a nicotine pouch can?
Mg/g is nicotine concentration per gram of pouch material, while mg per pouch is the actual dose each pouch carries — the figure this ladder ranks by. A small, highly concentrated pouch can hold less total nicotine than a bigger, weaker one, so always compare per-pouch numbers when switching brands.
Why does 77 only make one strength?
77 holds a single 10.4 mg strength across its 15-plus flavours as a deliberate strategy: strength is a settled question, so customers rotate flavours without recalibrating. It is the opposite of LOOP's approach, which runs one flavour up a four-step ladder from 5.2 to 14.8 mg.
How do I know when to move up the ladder?
Move one rung at a time and only when your current tier consistently feels flat — jumping several rungs is the most common buying mistake in the category. Our strength selection guide walks through the decision step by step.
One table, every rung. Strengths below are per pouch, verified against our product research (all figures are the standard variant unless noted). Bookmark this page — it's the reference the rest of our guides link back to.
The Ladder
| mg/pouch | Product | Brand | Tier |
|---|---|---|---|
| 2.5 | CLEW (lightest variant) | CLEW | Normal |
| 3.0 | ACE Cool Mint Low | ACE | Normal |
| 3.2 | Après Mini range | Après | Normal |
| 4.4 | Après Mint / Blueberry | Après | Normal |
| 5.2 | LOOP Normal tier | LOOP | Normal |
| 6.0 | ACE Eucalyptus · ZYN Citrus | ACE / ZYN | Normal |
| 8.0 | ACE X Cool Mint · ACE X Guarana Chili | ACE | Strong |
| 8.25–8.3 | Après Extra Strong (Cola, Lemon Curd) | Après | Strong |
| 9.0 | ZYN Cool Mint / Spearmint | ZYN | Strong |
| 9.1 | Nordic Spirit Elderflower | Nordic Spirit | Strong |
| ~9.4 | LOOP Strong tier (Smooth Mint) | LOOP | Strong |
| 10.0 | CLEW Cool Mint / Menthol / Blueberry | CLEW | Strong |
| 10.0–10.4 | VELO Crispy Peppermint · all 77 products · CUBA White | VELO / 77 / CUBA | Strong |
| 10.9 | VELO Freeze (11/14/17mg variants) | VELO | Strong |
| 11.0 | Après Hyper Strong (Ice Tea Peach, Tangerine Spritz) · ZYN 11mg tier | Après / ZYN | Strong |
| 12.5 | LOOP Extra Strong tier | LOOP | Extra Strong* |
| 13.2 | KILLA Cold Mint | KILLA | Extra Strong |
| 14.8 | LOOP Hyper Strong tier | LOOP | Extra Strong |
| 15.6 | CUBA Ninja range | CUBA | Extra Strong |
| 20 | CLEW (strongest variant) | CLEW | Extra Strong |
| 24 | Pablo Ice Cold | Pablo | Ultra Strong |
| 43 | CUBA Black range | CUBA | Extreme |
Tier names use our standard bands: Normal ≤6mg, Strong 7–12mg, Extra Strong 13–20mg, Ultra Strong 21–42mg, Extreme 43mg+. (LOOP's 12.5mg sits on the boundary; we round up.)
Three Things the Table Teaches
The middle is crowded for a reason. Half the catalogue lands between 8 and 12mg — that's where most experienced users are happiest, and where brands compete hardest on flavour rather than raw strength.
Brands have personalities on the ladder. 77 holds a single strength (10.4mg) across 15+ flavours — pick your flavour, strength is settled. LOOP does the opposite: one flavour, four strengths (5.2 → 9.4 → 12.5 → 14.8mg), a deliberate ladder within one brand. CUBA spans the entire table, from White (10.4mg) through Ninja (15.6mg) to Black (43mg).
The top is lonelier than it looks. Between CLEW's 20mg ceiling and CUBA Black's 43mg there's essentially one mainstream resident: Pablo at 24mg. The extreme tier is a niche, not a destination.
Related Reading
These follow-ups help if you want a decision guide rather than a reference table, or a closer look at the top and bottom rungs.
How to Choose Your Strength
The decision guide that pairs with this table — how to pick your rung rather than just read the ladder.
Strongest Pouches Ranked
A closer look at the top rungs if the 20mg-and-above tier is the part of the table you came for.
Best Low-Strength Pouches
The bottom rungs in detail — the best options under 6mg for new users and slow-paced days.
Is Pablo Ice Cold Too Strong?
A dedicated reality check on the ladder’s loneliest resident, the 24mg rung between CLEW and CUBA Black.
ZYN Strength Chart
How ZYN’s S1–S6 dot system maps to mg if that brand’s labelling is what confuses you most.
Frequently Asked Questions
What is the strongest nicotine pouch available?
The CUBA Black range tops the ladder at 43 mg per pouch (66 mg/g), classed in the Extreme tier. Below it, Pablo Ice Cold at 24 mg is essentially the only mainstream resident of the Ultra Strong band — the top of the ladder is lonelier than it looks.
What counts as a strong nicotine pouch?
Using standard bands: Normal is 6 mg and under, Strong is 7–12 mg, Extra Strong is 13–20 mg, Ultra Strong is 21–42 mg and Extreme is 43 mg and above. Most products marketed as strong sit in the 8–12 mg range.
What strength are most nicotine pouches?
Half the catalogue lands between 8 and 12 mg per pouch. That crowded middle is where most experienced users are happiest, and where brands compete hardest on flavour rather than raw strength.
Which nicotine pouch brand has the widest strength range?
CUBA spans the entire table, from White at 10.4 mg through Ninja at 15.6 mg to Black at 43 mg. LOOP runs a deliberate four-step ladder within one brand (5.2, 9.4, 12.5 and 14.8 mg), while 77 does the opposite and holds a single 10.4 mg strength across 15-plus flavours.
What is the lightest nicotine pouch?
CLEW's lightest variant at 2.5 mg per pouch is the bottom rung, followed by ACE Cool Mint Low at 3 mg and the Après Mini range at 3.2 mg. These Normal-tier options suit new users and anyone stepping down.
Is mg per pouch the same as mg/g?
No. Mg per pouch is the actual nicotine in each pouch, while mg/g is concentration per gram of material — a small pouch at high concentration can carry less nicotine than a large pouch at lower concentration. This ladder ranks by mg per pouch, the number that matters in use.
This article is for informational purposes only and does not constitute medical advice. Nicotine is an addictive substance. If you have health concerns about nicotine use, consult a qualified healthcare professional.