FOLD

About FOLD

FOLD is a Swedish nicotine pouch brand by Another Snus Factory (the same company behind LOOP). FOLD represents ASF's entry into the premium segment — while LOOP is about bold flavour experimentation, FOLD is about refinement. The pouches are made with a paper-like material that minimises drip and delivers a clean, dry experience. Flagship products include FOLD Mint (8mg) and FOLD Coffee (6mg). Strengths are moderate (6-8mg). FOLD appeals to the minimalist consumer who wants a pouch that disappears under the lip and delivers flavour without mess.